Phase 4 of Lok Sabha completed Election campaign are in full swing from all major parties. Tamilnadu complete its polling and rests until May 23rd. Other states are awaiting for their polling. Campaign in Full Swing. Year 2014 becomes a technology advancement year Major political parties in Indian these 5 years made all technological team to come up with better ideas for the benefit of their party. Several parties started their IT wing their party jus like Youth wing, Women wing, Advocate Wing and Student wing.
All the parties spending the huge investment in Social media to come up their party ideologies. BJP was the first to do this so they implemented it in 2014 and made a huge change in the party. As per the google, Ads BJP spends roughly around 5.9Cr for the election campaign and leads in the Country to spend such huge money. followed by DMK spent 4.02 Cr for online advertising through Google Ads. YSR Congress expected to spend the maximum amount than any other party but sources claim they had a major tie-up with digital media and ends up with 2.3 cr.
This statistical data are released by Huffington post. BJP expected to spend 1.5Cr in Facebook Ads alone. Since these amounts are spent by Parties they cannot be included by Candidate expense cost.