Internet warriors recently started to boycott Hindustan Lever products after the colorful ad by surf Excel. Twitter even trends with #BoycottHindustanLever and #BoycottSurfExcel. This incident happened in Internet for the last week. Reportedly many Hindu groups and as well people who were indirectly releated to RSS and BJP were the active participant of the trending. In opposition to the trend any started supporting the ad.
What was the colorful ad made off?
Ad begins with childrens celebrating Holi in a apartment where kids throwing color waters on each other a young in a cycle voluntarily made everyone their colors over her. Her action made emptied their colors. She did this purposely so that her Muslim friend can go out to mosque without getting colored.
This colorful message ad became internet sensation after the Twitter trend. Few day after the trending Many people started giving 1 Star rating to Microsoft Excel in Play store instead of Surf Excel. Some even commented about the ad and Hindutva relation between them.